Writing a business plan is time-consuming and it's tempting to skip the plan and just wing it. But planning ahead will give you the clarity you need to make a success of your enterprise, whether you're marketing a product or selling skills as a freelancer. In this fascinating talk, entrepreneur, RCA graduate and Dyson Award winner Adam Sutcliffe explains what he's learned about business planning and goal setting from his two businesses: the innovative health product Orbel, and creative thinktank Mental.
"Just be obvious, be yourself – you don't have to be original when you have a conversation." John-Paul Flintoff uses improvisation techniques and down-to-earth advice to help teach skills for networking, negotiation and general communication. Here are some highlights from his FuelRCA workshop in the autumn of 2013