How and why to make a business plan

Writing a business plan is time-consuming and it's tempting to skip the plan and just wing it. But planning ahead will give you the clarity you need to make a success of your enterprise, whether you're marketing a product or selling skills as a freelancer. In this fascinating talk, entrepreneur, RCA graduate and Dyson Award winner Adam Sutcliffe explains what he's learned about business planning and goal setting from his two businesses: the innovative health product Orbel, and creative thinktank Mental.